[
  {
    "key": "ink",
    "name": "Ink",
    "hex": "#191621",
    "rgb": [
      25,
      22,
      33
    ],
    "cmyk": [
      24,
      33,
      0,
      87
    ],
    "use": "Primary. The logo, headlines and text on light backgrounds."
  },
  {
    "key": "cream",
    "name": "Cream",
    "hex": "#FBEFE3",
    "rgb": [
      251,
      239,
      227
    ],
    "cmyk": [
      0,
      5,
      10,
      2
    ],
    "use": "Primary background. The logo on dark backgrounds."
  },
  {
    "key": "terracotta",
    "name": "Terracotta",
    "hex": "#C2542D",
    "rgb": [
      194,
      84,
      45
    ],
    "cmyk": [
      0,
      57,
      77,
      24
    ],
    "use": "Accent. Highlights, links and calls to action."
  },
  {
    "key": "terracotta-dark",
    "name": "Terracotta Dark",
    "hex": "#9E3F1D",
    "rgb": [
      158,
      63,
      29
    ],
    "cmyk": [
      0,
      60,
      82,
      38
    ],
    "use": "Accent on hover and for small text on cream."
  },
  {
    "key": "gold",
    "name": "Gold",
    "hex": "#C98F5F",
    "rgb": [
      201,
      143,
      95
    ],
    "cmyk": [
      0,
      29,
      53,
      21
    ],
    "use": "Secondary accent. Decorative details, never for text."
  },
  {
    "key": "cream-soft",
    "name": "Cream Soft",
    "hex": "#F7E5D2",
    "rgb": [
      247,
      229,
      210
    ],
    "cmyk": [
      0,
      7,
      15,
      3
    ],
    "use": "Alternate section background."
  },
  {
    "key": "cream-deep",
    "name": "Cream Deep",
    "hex": "#F1D8BE",
    "rgb": [
      241,
      216,
      190
    ],
    "cmyk": [
      0,
      10,
      21,
      5
    ],
    "use": "Borders and image placeholders on cream."
  },
  {
    "key": "card",
    "name": "Card",
    "hex": "#FFFDFA",
    "rgb": [
      255,
      253,
      250
    ],
    "cmyk": [
      0,
      1,
      2,
      0
    ],
    "use": "Cards and panels on cream."
  },
  {
    "key": "ink-soft",
    "name": "Ink Soft",
    "hex": "#55505F",
    "rgb": [
      85,
      80,
      95
    ],
    "cmyk": [
      11,
      16,
      0,
      63
    ],
    "use": "Secondary text."
  },
  {
    "key": "ink-faint",
    "name": "Ink Faint",
    "hex": "#857F90",
    "rgb": [
      133,
      127,
      144
    ],
    "cmyk": [
      8,
      12,
      0,
      44
    ],
    "use": "Captions and meta text."
  }
]